Presentation event of its new Belgian Pale Ale type beer, called GRIMBERGEN PLACE as an itinerant space in Madrid, Barcelona and Oviedo (cities with an important strategic-commercial value for the brand) with the aim of offering visitors a unique experience around the tasting of the new beer. Accompanied by different activations for visitors and being able to count on the privilege of contemplating “Cannula”, a spectacular multimedia installation by renowned visual artist Daniel Canogar
